commercial opportunities 2024/25
Sponsoring sports clubs can provide unique opportunities for businesses and help them develop in ways that general advertising doesn’t.
- Consumers are generally aware that official sponsors contribute to the events or sports they love, and research shows that sports fans have a more positive perception of event sponsors.
- Sponsoring sporting clubs can help create loyalty towards your brand.
- Sponsoring sports clubs can increase brand awareness.
- Staff working for the sponsoring business may develop a sense of pride, and clients a sense of respect with the knowledge that the business is supporting the community.
- Sponsoring a sports club can help to grow community support and a positive perception for the business.
- Sponsoring gives access for your brand to target your market: Local residents of Huntingdon surrounding areas.
- It’s enjoyable to actively support your local team.
- The benefits for businesses can continue well after sponsorship.
- Sponsorship is a big driver towards CSR (Corporate Social Responsibility)
- Sponsorship allows relationships with other local businesses & communities to flourish into other yet considered opportunities.